Successful commercialization is not simply a matter of developing a product / service and getting it to market first. While being first can bestow advantages, firms must also create, protect and evolve sustainable competitive advantage built upon distinctive HUMAN, INTELLECTUAL & FINANCIAL CAPITAL ® capabilities throughout an optimized iINNOVATION TO COMMERCIALIZATION ® process.

 

Many factors influence commercial success, including the nature and composition of markets; competition from older technologies; choices of design and implementation the availability of financing, standards, and complementary assets or infrastructure; and the ability to link with strategic partners.
 

We work confidentially with clients to identify, protect, develop and commercialize their innovations, including :

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>  Value Propositions: refining and developing winning value propositions that are clear, compelling and differentiated;

 

>  Business Models & Value Chains: refining existing business models to accelerate and increase existing revenue streams; developing new business models to create new market opportunities and revenue channels; analyzing each link in the chain to see where value can be added at minimum cost, thereby maximizing profitability. 

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>  Routes to Market: increasing sales and market share by optimizing existing and developing new ‘Direct’, ‘Indirect’ & ‘Online’ routes to market.

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Many factors enter into a decision to commercialize an innovation. Companies must try to assess the profitability of a new venture, its ability to protect the intellectual capital, the degree of existing and future competition, the size and profitability of possible markets, and the cost of production and marketing activities. Companies must also assess their ability to harness necessary complementary assets needed for business success - such as other technologies needed to make their innovation more useful, or capabilities in production, marketing, and distribution.