As we know, success in business is not simply a matter of developing a product / service first and getting it to market first. While being first can bestow advantages, firms must create and evolve a sustainable competitive advantage built upon distinctive capabilities throughout the ‘innovation to commercialization® process.
 

Within this, many other factors influence commercial success, including the nature and composition of markets; competition from older technologies; choices of design and implementation, standards, the availability of financing, complementary assets / infrastructure; the ability to link with strategic partners, etc.

To help businesses realize the full commercial potential of their innovations, we have developed the INNOVATION INDEX ® that focuses on the key success factors and obstacles to innovation that executives face today.  From our assessment and analysis of the performance of the world’s leading companies against a set of key business criteria, we identify and profile the most innovative companies and the qualities that drive their performance, including:

 

• Market & Customer Insight: strong understanding of their marketplace and customers, and capability to identify new opportunities / emerging needs;

• Innovation / Growth Strategy: clear strategy / plan / objectives  focused on innovation / value generation;

• Solution Portfolio: strong portfolio and pipeline of market leading offerings delivering significant growth / market impact; exploitation of external sources of innovation and routes to market;

• Competitive Advantage & Progress Through Partnership®: clear understanding of their core and distinctive capabilities and those of their partners and competitors;

• Process: developed simple and effective approaches to creating, selecting, developing, and commercializing new products and services;

• Organization: Culture, structure, roles and responsibilities all support innovation with suitable targets / KPIs to measure and reward success.

Together with our INNOVATION TO COMMERCIALIZARTION services, the Innovation Index provides a strong analytical and practical corporate development tool.